No one can guarantee that Instagram won’t review an account, but you can avoid giving it reasons to. The most common ones are in its rules: impersonating someone else, posting repetitive content or posting in bulk, and sexual solicitation. A new campaign account holds up better when it has a clear profile, normal activity, clips with your own editing and the campaign link inside a link-in-bio page that shows an 18+ warning.
Set up your profile before you post
What to leave out
- Explicit sexual language or offers of adult content in the name, the username or the bio.
- A direct OnlyFans link in the bio.
- Profile photos with nudity or sexual poses.
- Anything that says or suggests it’s the creator’s official account.
What to include
- A name that says what the account is. If you dedicate it to the campaign’s creator, make it obvious that it’s a fan page. We explain how in the guide to creating an Instagram fan page.
- A clear bio that invites people to follow the account, written in the third person if it’s a fan account.
- The campaign link inside a link-in-bio page, with the 18+ warning turned on. The guide to creating a link-in-bio page shows you how.
- A dedicated email address and two-factor authentication, with your backup codes saved.
Start with normal activity
A brand-new account that uploads lots of videos on day one, follows hundreds of accounts or sends messages in bulk looks like spam, and Instagram’s rules limit that kind of behavior. Start the way anyone interested in the topic would:
| When | Posts | Activity |
|---|---|---|
| First week | 1 Reel a day | Finish your profile, follow accounts in your niche and reply to comments |
| Second week | 1 or 2 Reels a day | Comment on other accounts when you have something to add |
| After that | Up to 2 or 3 Reels a day | Keep that pace and leave at least 3 or 4 hours between posts |
These are Tikful’s recommendations for a pace you can keep up with well-edited clips, not Instagram rules. And at no point is it a good idea to message people who haven’t written to you or to follow accounts in bulk.
Post clips with your own editing
Instagram recommends less of the content that’s reposted without adding anything, and when there are copies, it gives priority to the original. It explains this on its page about recommendations and originality. That’s why every clip needs your editing:
- Choose the segment and crop it to a vertical format for Reels.
- Add subtitles or your own on-screen text, and write your own caption.
- If you add music, take it from Instagram’s library.
Disguising a repeated video with minimal changes, like flipping it or changing its speed, doesn’t make it original. What counts is what you add for the people watching.
Check your account status
Instagram has a section called Account Status that tells you if you’ve posted something that breaks its rules and whether your content can be recommended. Check it often, especially in the first few days. The guide to checking your Instagram account status walks you through it step by step.
If an alert shows up, stop posting, find the post that caused it and fix the problem before you go on.
If Instagram suspends the account
- Read the reason in the notice or in Account Status.
- If you think it’s a mistake, request a review from the notice itself.
- If Instagram asks to confirm the identity of the person who appears in the account, ask the creator for help with a support ticket in Tikful Studio.
Don’t open another account to keep doing the same thing: Instagram’s Terms of Use don’t allow you to sign up again if it has disabled an account of yours for breaking its rules.